UnitedPips Brand Resources

Official brand assets, logos, and usage guidelines for partners, affiliates, media, and developers—designed to ensure UnitedPips is represented accurately, consistently, and responsibly across all platforms.

Quick Accesss

00 / BRAND FOUNDATION

Brand Overview

Our brand represents the intersection of cutting-edge technology and financial expertise, delivering exceptional trading experiences to our global community.

Mission

Empower traders worldwide with institutional-grade tools, real-time market data, and lightning-fast execution to make informed decisions in global financial markets.

Vision

To become the world’s most trusted forex platform, where cutting-edge technology meets uncompromising transparency, and every trader has access to professional-grade infrastructure.

Values

Integrity in every transaction, innovation in every feature, and excellence in every interaction. We prioritize security, transparency, and client success above all else.

01 / Visual Identity

Logo System

Download Full Logo Set

Our logo embodies innovation, trust, and precision in forex trading. Maintain these exact specifications to ensure brand consistency across all platforms.

Primary

Primary White

Secondary

Secondary White

Wordmark

Brand Symbol

Things to avoid

DO NOT CHANGE THE COLOR

DO NOT OUTLINE

DO NOT STRECH

DO NOT ROTATE

DO NOT USE ON COLORED BACKGROUNDS

03 / Typography

Type System

Our dual-typeface system combines the modern clarity of Inter with the elegant authority of Playfair Display, ensuring excellent readability and sophisticated brand presence.

Primary Typeface: Poppins

Heading 1 - 46px - Bold
Heading 2 - 38px - Semi Bold
Heading 3 - 32px - Medium
Body Text - 16px - Regular
05 / Color System

Color Palette

Our professional color system balances trust and innovation. Primary colors convey stability and authority, while accent colors highlight critical interactions and market data.

Primary

  • HEX: #CA4747
  • RGB: 3,46, 102
  • CMYK: 0, 65, 65, 21

Secondary

  • HEX: #CA4747
  • RGB: 3,46, 102
  • CMYK: 0, 65, 65, 21

Accent

  • HEX: #CA4747
  • RGB: 3,46, 102
  • CMYK: 0, 65, 65, 21

Headings

  • HEX: #CA4747
  • RGB: 3,46, 102
  • CMYK: 0, 65, 65, 21

Body Text

  • HEX: #CA4747
  • RGB: 3,46, 102
  • CMYK: 0, 65, 65, 21

Section

  • HEX: #CA4747
  • RGB: 3,46, 102
  • CMYK: 0, 65, 65, 21
05 / Usage Guidelines

Brand Standards

Essential rules and best practices to maintain brand integrity, visual consistency, and exceptional user experiences across all touchpoints.

Do

  • Maintain minimum clear space around logo equal to the logo height for optimal visibility
  • Use approved color combinations from our palette to ensure visual accessibility compliance
  • Ensure text contrast meets WCAG AAA standards (7:1 for body text, 4.5:1 for large text)
  • Use high-resolution logo files (SVG or 2x/3x PNG) for crisp display on all devices
  • Follow the 8-point spacing grid for consistent layouts and professional appearance

Don't

  • Never distort, rotate, skew, or alter the logo proportions in any manner
  • Avoid using colors outside the approved brand palette for any brand materials
  • Don't place logo on busy backgrounds or surfaces with insufficient contrast
  • Never mix different font families inappropriately or use unapproved typefaces
  • Avoid creating custom logo variations or recreating brand assets from memory
  • Don't ignore spacing guidelines or create inconsistent padding across elements